KeywordsBrand equity, marketing, digital noise, consumer trust, brand loyalty, brand measurement, brand purpose, brand identity, customer connection, brand advocacySummaryIn this episode of 'So I Fired My CMO', Duncan Potter delves into the concept of brand equity, emphasizing its importance in a noisy digital landscape. He defines brand equity as the value a brand adds beyond its functional benefits, highlighting the emotional connections and trust that drive consumer loyalty. The discussion covers how to build brand equity through clear purpose, consistent branding, valuable content, and customer advocacy. Additionally, Potter outlines methods to measure brand equity, including brand awareness, customer loyalty, and sentiment analysis, concluding with actionable insights for brands to enhance their equity.TakeawaysBrand equity is the value that a brand adds to a product.Strong brand equity creates trust and drives long-term success.Brand perception influences consumer purchasing decisions.Building brand equity requires consistency and clarity.A strong brand purpose fosters emotional connections with customers.Visual and verbal identity are crucial for brand recognition.Content marketing is essential for brand engagement.Customer experiences should reinforce brand values.Social proof and community engagement enhance brand loyalty.Measuring brand equity involves tracking awareness, loyalty, and sentiment.

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