SummaryIn this episode of 'So I Fired My CMO', Duncan Potter discusses the critical role of marketing culture in achieving long-term success. He emphasizes that mindset, rather than size or budget, is what differentiates high-performing marketing teams. The conversation covers how to define marketing culture, the importance of hiring for mindset, and practical steps to build and protect a strong marketing culture. Duncan also provides insights on assessing the health of marketing culture and offers quick wins for marketing teams to enhance their effectiveness.TakeawaysMarketing culture is the collective mindset, behaviors, and beliefs.A strong marketing culture prioritizes learning over ego and data over opinions.You don't need a big team to build a strong marketing culture.Hiring for mindset is more important than hiring for skillset.Create rituals that reinforce your marketing culture.Healthy culture shows up in performance, retention, and innovation.Encourage open discussions about what helps or hinders team performance.Document your culture in a playbook or onboarding guide.Be transparent with goals and data to lead by example.Shift from viewing marketing as a function to a force multiplier.

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