SummaryIn this episode of 'So I Fired My CMO', Duncan Potter discusses the enduring power of email marketing, emphasizing its high ROI and effectiveness compared to other channels. He explores the importance of building a strong email program, leveraging personalization and automation, avoiding common mistakes, and tracking key metrics to optimize performance. The episode concludes with actionable advice on creating a welcome sequence for new subscribers, reinforcing that email marketing is evolving and remains a vital tool for businesses.TakeawaysEmail marketing delivers an average ROI of $36 for every dollar spent.Email provides direct access to audiences, unlike social media.Building a healthy email list is crucial for success.Content should provide value first, then promote.Timing and cadence of emails affect engagement rates.Personalization goes beyond just using a name in the subject line.Automated email flows can nurture leads effectively.Segmentation is key to avoid sending irrelevant messages.Mobile optimization is essential for email design.Tracking metrics like open rates and CTR helps refine strategies.

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