Selling Smarter: How to Master Value-Driven Building Materials Sales

Smarter Building Materials Marketing
23/06/2025 35 min Episodio 273
Selling Smarter: How to Master Value-Driven Building Materials Sales

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Episode Synopsis

What happens when market conditions shift and your team has to learn how to sell again? In this episode, Beth talks with Bradley Hartmann, CEO of Bradley Hartmann & Co., about how to train sales teams that have grown used to order-taking, how to clearly define sales activity, and why tightening the feedback loop between sales and marketing might be the most underrated growth lever in building materials today.

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