How a Leading Fireplace Brand Helps Builders Sell More Homes

Smarter Building Materials Marketing
11/08/2025 11 min Episodio 274
How a Leading Fireplace Brand Helps Builders Sell More Homes

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Episode Synopsis

Homebuyers don’t fall in love with square footage. They fall in love with moments. In this episode, we explore how one often-overlooked product category can help builders sell more homes. Kurt Stauffacher, Senior National Account Manager at Hearth & Home Technologies (Heat & Glo, Heatilator), shares how to turn fireplaces into model-home centerpieces, adapt to spec and attached housing trends, train sellers on nuance, and protect margins by delivering high perceived value at the best total cost.

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