Episode Synopsis "Michal Hicks, Director of Digital Expo City - The Sirocco Sessions #3"

In this episode of The Sirocco Sessions, we sit down with Michal Hicks, Director of Digital CX at Expo City Dubai, for a deep dive into how customer experience, data, and emerging technologies are being used to transform a World Expo site into a future-ready smart city. Michal shares his journey from hospitality to digital leadership, how Expo City is evolving post-Expo 2020, and the challenges of managing diverse user journeys, from visitors and residents to businesses and government entities. We explore how Expo City is trialing WhatsApp as a citywide service channel, using CDPs like Tealium, and deploying AI to drive automation and customer insight. This is a must-watch for digital leaders, marketers, and technologists curious about the future of connected urban environments and real-time, citizen-centric engagement. 🔗 Follow Sirocco on LinkedIn: https://bit.ly/4iZfd0c 🎧 Listen on Spotify: https://open.spotify.com/show/5WZyP6XvuzRVk0SmbpBqF5 📰 CRM insights on our blog: https://bit.ly/424xUJb Sirocco bridges the gap between business needs, processes, and technology through vendor-agnostic consultancy, unrivaled CRM expertise, and a customer-centric approach.

Listen "Michal Hicks, Director of Digital Expo City - The Sirocco Sessions #3"

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