Listen "Are you creating customer confusion by casually using unfamiliar acronyms? OMOQ #81"
Episode Synopsis
Using acronyms can often sound like cryptic, mumbo-jumbo to the customer ear.Perhaps it is time to exchange unfamiliar acronyms with names, and descriptionsthat customers can actually understand, and relate to?Support the show
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.