ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Is your company pricing itself out of the market? OMOQ #92"
Episode Synopsis
I started a business in 1990 and it suffered from a fundamental mistake. We built our financial projections based on $69 a transaction. However, had I done my research, I would have discovered that the area market rate was $45. The company lasted for 15 years, but it limped along with moderate returns on investment. What about your company? Have you done your competitive pricing research?Support the show
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