Franchising doesn’t mean losing your soul or your brand. Lauren Fernandez reframes franchising as mentorship and culture-building done right.Takeaways:Coach early franchisees as extensions of your internal teamSet high standards with first franchise partnersBuild brand loyalty and peer accountability through franchise cultureWant to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.

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