In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search.The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools.Follow Jarno:Jarno’s website: https://invisiblegraph.com/LinkedIn: https://www.linkedin.com/in/jarno-van-driel-36a47075/Bluesky: https://bsky.app/profile/jarnovandriel.bsky.socialResources:https://withcandour.co.uk/blog/the-state-of-schema-in-2023-with-dave-ojedahttps://www.youtube.com/watch?v=TiT2bzTq91Yhttps://developers.google.com/search/docs/appearance/structured-data/sd-policies00:00 Introduction01:20 Welcome to Search with Candour02:57 Sponsor Message: Fat Joe04:39 Welcome Jarno van Driel06:22 The Evolution of Structured Data07:26 The Role of Schema.org and Community Contributions12:35 The Future of E-commerce and AI Integration13:20 The Importance of Structured Data in AI Mode15:32 Challenges and Misconceptions in Structured Data25:02 The Role of Structured Data in Knowledge Graphs28:04 The Competitive Landscape of E-commerce30:34 The Rise of TikTok as a Shopping Platform32:46 Different Types of Structured Data34:45 The Future of Structured Data and AI39:29 AI and Search: Bridging the Gaps43:01 Multimodal Search and Google Lens43:42 E-commerce and Structured Data46:43 TikTok E-commerce52:00 Structured Data's Internal Benefits01:02:02 Speakable Schema and Voice Search01:05:44 The Future of AI and Job Impact01:14:28 Conclusion and Future Guests

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