Join Jack Chambers-Ward in this episode of Search With Candour as he discusses the critical difference between strategy and tactics in SEO with special guest Derek Hobson from Brain Labs.Jack and Derek get super nerdy using everything from The Avengers to adult diapers to explore how to effectively structure your thinking around SEO strategies and tactics. They also discuss the importance of ongoing testing, adapting to industry changes like AI advancements, and building strong off-page SEO.Follow Derek:Brainlabs: https://www.brainlabsdigital.com/LinkedIn: https://www.linkedin.com/in/dereknhobson/SEO Humorist: https://seohumorist.com/YouTube: https://www.youtube.com/@seohumoristResources:https://www.brainlabsdigital.com/navigating-the-new-era-of-ai-search/Greenshot: https://getgreenshot.org/The Sellout by Paul Beatty https://www.goodreads.com/book/show/22237161-the-selloutThis is Strategy by Seth Godin https://open.spotify.com/show/0UggtiAbVMtoXAR3nhg2fK?si=14f33156e5ce4df700:00 Introduction01:38 Welcome to Search With Candour03:10 Guest Introduction: Derek Hobson from Brain Labs04:14 Defining Strategy and Tactics in SEO08:05 The Avengers Analogy: Strategy vs. Tactics21:42 SEO Strategy Development Process24:46 Marvel vs. DC: A Lesson in Strategy34:31 Unexpected Marketing Wins: Grommet Mug Case Study37:52 Client Strategy and Adaptation38:52 Creative Marketing Ideas40:54 The Importance of Brand Visibility44:07 SEO and Content Strategy48:55 Adapting to Industry Changes59:16 Off-Page SEO and Influencer Marketing01:08:36 Final Thoughts and Recommendations

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