In this episode, Jack Chambers-Ward interviews Ade Holder, frontman of Phinius Gage and owner of 427 Marketing. They explore how punk values can influence business practices, the challenges of maintaining authenticity, and the importance of constructive capitalism. Ade shares insights from his experience in marketing and as a musician, highlighting the intersection between creativity and analytical thinking. Tune in for discussions on music, SEO, client relations, and actionable tips for blending personal passions with professional life.Follow AdeWebsite: https://www.427marketing.co.uk/LinkedIn: https://www.linkedin.com/in/ade-holder-3a010914/Bluesky: https://bsky.app/profile/adeholder.bsky.socialPhinius Gage: https://phiniusgage.bandcamp.com/track/masquerade RecommendationsRank Caddy - https://rankcaddy.io/The Ritual by Adam Nevill - https://www.goodreads.com/book/show/10239382-the-ritualMalevolence - https://mlvltd.com/00:00 Balancing Punk Rock Ethics with Marketing00:55 Introduction01:25 Meet Ade Holder: Punk Rock Legend and Marketing Expert03:07 The Intersection of Punk Rock and Business Ethics03:28 Ade Holder's Journey: From Punk Rock to Marketing04:46 Authenticity and Business: A Personal Journey07:25 Navigating Client Choices and Ethical Dilemmas18:21 The Creative and Analytical Balance in SEO37:32 The Role of Ethics in Modern SEO43:00 Honouring SEO Pioneers43:20 The Importance of Testing Hypotheses44:10 Client Collaboration and Experimentation45:28 SEO Testing and Real-World Results47:01 Navigating SEO Challenges48:06 Understanding Client Issues50:59 Technical SEO Insights54:05 The Gap Between Cutting-Edge and Basic SEO57:43 The Importance of Authenticity in Networking01:01:12 Balancing Band Life and Business01:04:18 Recommendations

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