Startups are meant to be rocket ships - some reach outer orbit… Others crash back down to earth in a ball of flames Rob Bridgman built Snug from £1M to £31M revenue in just three years, only to watch it nearly collapse overnight when the market turned. This is the unfiltered story of what it really takes to survive as a founder when everything falls apart. 🧠 What You'll Learn: ▪️ How to build challenger (or “Pirate”) thinking into your culture from day one ▪️ The "Clear Is Kind" framework that transforms difficult conversations into breakthroughs ▪️ Why Rob's "Golden Hour" policy became their secret weapon for creativity and retention ▪️ The brutal reality of what happens when growth-stage funding disappears overnight ▪️ How feedback loops with customers can drive exponential product-market fit ▪️ How to scale from 12 to 70 people without losing your startup soul📖 Chapters0:00 - Intro1:06 - From Childhood "Inventor" to Entrepreneur3:42 - The Values That Built Snug's Culture10:10 - How "Clear Is Kind" Revolutionised Team Performance15:49 - Working With the Best: Hiring Top 5% Talent17:17 - The Nonviolent Communication Framework24:04 - Give Every Team Member Professional Coaching26:21 - Making Culture Tangible: Weekly Pulse Surveys & NPS39:46 - The ICE Framework: How to Prioritise 100+ Product Ideas44:22 - Year One: Selling One Sofa to £1M Revenue46:26 - The Three Pillars: Product Innovation, Customer Journey & Brand52:25 - Year Two: £7M Revenue During COVID Chaos54:32 - Year Three: £31M and 70 People - "It Was Absolute Chaos"57:24 - Scaling Pains: From 12 to 70 People in One Year59:29 - Fixing Our Management Structure Crisis67:00 - The Fundraising Nightmare: From £70M Valuation to £900K Exit69:23 - Selling to SCS: From Pirates to Navy78:13 - What I'd Do Differently: Standing Your Ground From Day One85:33 - The Fork in the Road: Rebuild Snug or Start Fresh?o🍿 WATCH NEXTIf you liked this conversation, you'll love this one too:The Human Side Of Startup Leadership | Margot De Broglie👉 Subscribe for weekly interviews and deeply practical videos on how to scale with soul 📧 Get exclusive insights, timeless frameworks & founder tools in my newsletter🧊 Affiliate Link: For a £100 Discount on the World's First SMART Ice Bath - follow this link discovermonk.com/SCALEWITHSOULRob's LinkedIn

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