How to create a compelling offer

02/06/2025 19 min Temporada 2 Episodio 22
How to create a compelling offer

Listen "How to create a compelling offer"

Episode Synopsis

Send us a textCreating a compelling sales offer requires understanding the specific problems you solve and who experiences them. The key to successful selling is getting inside your client's head and addressing their fears before they even voice them.• Sales is fundamentally about helping people solve problems, not pushing products• Define your avatar by clearly identifying who has the problem you solve• Use simple language that a teenager would understand to describe your solution• Create "green light" selling by talking about client problems, not product features• Address client fears proactively by focusing on what they get, not how it works• Be honest when your solution isn't right - it builds trust and often leads to referrals• Qualification should filter out people who don't have the problem you solve• Each product should have just one specific offer targeting one specific problemPlease remember to like, subscribe, check out the free webinar, or even buy me a coffee. You can also consider purchasing the full training course for more in-depth sales techniques.Welcome to the podcast! Support the showIf you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.Graham Elliott You can contact me at [email protected] My website is www.salescraft.trainingPlease join my mailing list. You'll get all the news and latest offers. Or... if you've found this helpful, please buy me a coffee!