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Listen "B2B Demand Gen Optimization with Arun Sivashankaran"
Episode Synopsis
Arun Sivashankaran, founder of FunnelEnvy, breaks down all things optimization for Demand Gen. What to measure, where to focus, and where *not* to focus.
1:13 What makes Demand Gen different from other types of websites
3:48 Quantity vs quality when optimizing for leads vs revenue
6:05 Measuring what matters will change the nature of the experiments you run 🤯
9:48 3 types of changes that drive the most results
17:53 3 common sense buyer journey stages
20:19 Where to start, and how to evaluate your top of funnel offers
23:58 Personalization ... or website retargeting 😎
30:45 The meaning of "friction" in a B2B Demand Gen context
Find Arun here: https://www.funnelenvy.com/
1:13 What makes Demand Gen different from other types of websites
3:48 Quantity vs quality when optimizing for leads vs revenue
6:05 Measuring what matters will change the nature of the experiments you run 🤯
9:48 3 types of changes that drive the most results
17:53 3 common sense buyer journey stages
20:19 Where to start, and how to evaluate your top of funnel offers
23:58 Personalization ... or website retargeting 😎
30:45 The meaning of "friction" in a B2B Demand Gen context
Find Arun here: https://www.funnelenvy.com/
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28/05/2021
B2B User Testing with Ben Labay
26/02/2021
Viv Amatuzzi on SaaS Experiments
07/12/2020
Tim Duke on SaaS Experiments
16/11/2020
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