196 Turning DEI Research Into Action: Lessons from Coqual with Guest Melissa Goldner

11/10/2025 40 min Temporada 2 Episodio 196

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Episode Synopsis

We covered topics- Origin Story of Coqual- What impact do you want to create?- Research That Moves the Needle- The Business Case for Community-Specific Research- How to convert Insight to ROI?- What offer felt effortless to sell, and why did it work?- How did you land your first 5-figure clients?- How do you respond to “We don’t have the budget”?- How do you explain the ROI of DEI to sceptical buyers?- What does it really take to hit six figures in this field?- How many warm leads per month keep you thriving?- What’s the boldest bet you made and how did it pay off?----Important LinksGuest - LinkedIn ( https://www.linkedin.com/in/melissasng/ ) ----Download the white paper ROI of DEI, ⁠click here⁠ → ROIofDEI.ai⁠ Any feedback? please email ⁠[email protected]

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