The Power of Authenticity in Sports Branding - W/ Jess Szabo

24/07/2025 38 min

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Episode Synopsis

In this episode, Ryan Steeves and Emma Miskew discuss the complexities of social media in the context of youth sports, featuring guest Jess Szabo, the VP of Marketing for The Curling Group. They explore how young athletes can navigate social media positively, the importance of authenticity, and the challenges of managing online presence. They also address how parents can support their children in building a personal brand while dealing with negative comments and the pressures of social media.Chapters00:00 Introduction to Social Media in Sports02:45 The Role of Social Media for Athletes05:33 Building a Personal Brand Online08:33 Authenticity vs. Perfection in Social Media11:35 Navigating Social Media as Young Athletes17:51 Navigating Hate in Social Media21:38 Choosing the Right Social Media Platform24:09 Parental Involvement in Athlete Branding26:07 The Impact of Social Media on Young Athletes29:54 Tips for Parents and Young Athletes32:21 Embracing Authenticity in Content Creation34:04 Navigating Social Media in Youth Sports36:48 Building Confidence Through Authenticity38:15 Empowering Young Athletes in the Digital Age