ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Lead Scoring for Success and Insights"
Episode Synopsis
Businesses and Marketers might be missing the value of lead scoring! Gary Amaral and I go into details on where you should be looking at lead scoring, how you might be missing opportunities and the role that AI is playing. Are you running lead scoring for top of funnel, product retention, customer churn? These and many more fantastic insights are brought out in what was a super interesting conversation!
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