Go To Market in the AI Era

25/07/2025 42 min Temporada 1 Episodio 7

Listen "Go To Market in the AI Era"

Episode Synopsis

Marketing in the AI era doesn't have a clear playbook; it's being defined!The evolution of the LLMs and watching website traffic decline, how do you change how you're doing marketing? Lisa Sharapata, VP of AI and GTM at Metadata joins us to give us a real time view into how to market.