Relevant links for this episode:Quality Over Quantity: The Harsh Truth Facing IndyCar's MidfieldThe Blueprint For Funding the Juncos Hollinger Racing IndyCar Team: How to Find the Right InvestorThe $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost EscalationFrom Tobacco To Crypto: The Search For the Next Lucrative Motorsport Vice SponsorSign up for the Return On Racing newsletterIn the past year, a third of IndyCar’s grid has gone public about financial struggles.Ed Carpenter Racing found stability with a local equity partner, but Dale Coyne Racing, Juncos Hollinger, and PREMA are still hunting for lifelines. This episode breaks down:Why some teams attract backers while others strike outWhy equity investors are replacing traditional sponsors in IndyCar’s midfield Why this situation might actually work out (controversially...) for IndyCar in the long runIndeed, this is the uncomfortable question Zak Brown, CEO of McLaren Racing, also asks: should IndyCar be trying to save every team, or raise the floor by letting weaker ones go?Contact the show: [email protected] to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships. To contact Return On Racing, please send an email to [email protected]

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