Relevant links for this episode:Racing's Second Revolution - Part 5: The Objections That Will Define (Or Crush) Motorsport's Next Business ModelRacing's Second Revolution - Part 4: Building a Business Around Racing Independent of SponsorshipRacing's Second Revolution - Part 3: The Roadmap to Move Away From Sponsorship and Towards Owned RevenuesRacing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into LegendsRacing's Second Revolution - Part 1: Why Motorsport Racing Teams Must Move Beyond SponsorshipSign up for the Return On Racing newsletterIn this final episode of the Racing’s Second Revolution series, we tackle the hardest part of any major shift, in motorsport or otherwise: resistance.After laying out the roadmap for how racing teams can move from sponsorship dependency to self-sustaining, owned revenue models, this episode looks at the pushback that will determine whether motorsport evolves, or stalls.From skepticism about sponsor reliance, to fears around complexity, legality, and culture, we dive into the objections that sound practical but, if left unchecked, can quietly kill innovation. The goal isn’t to dismiss them, but rather to show how each can be overcome through strategic, incremental action.Because the real risk isn’t trying something new, it’s staying still while others move first! #F1 #Motorsport #IndyCar #WEC #WRC #MotoGP #RacingBusiness #SportsBusiness #Sponsorship #Storytelling #BrandBuilding #IP #Merch #Licensing #SimRacing #GenZ #VaucherAnalytics #ReturnOnRacingContact the show: [email protected] to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships. To contact Return On Racing, please send an email to [email protected]

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