Relevant links for this episode:The Vaucher Analytics State of Motorsport 2025: The WRCThe Vaucher Analytics State of Motorsport 2025: The WEC and IMSAThe Vaucher Analytics State of Motorsport 2025: IndyCarPlatform Wars: What Video Game Consoles Can Teach Us About Motorsports Regulations In the WEC and WRCHayden Paddon's View On the State of Rallying (via SPIN, The Rally Pod)Sign up for the Return On Racing newsletterThe World Rally Championship just delivered one of the most dramatic seasons in motorsport… and almost no one noticed.In this episode, we break down why the WRC remains one of the most electrifying (but most underperforming) motorsport series in the world. From Rovanperä’s shock retirement and Ogier’s ninth title to Solberg’s breakout and the final-stage thriller, the sporting product is exceptional.So why is rallying still invisible to the mainstream?We examine:Why rallying is the most democratic motorsport yet the least accessibleHow the WRC’s media strategy is suppressing its own growthWhy the US market remains the missing pieceThe implications of the FIA reopening the promoter tenderThe real reason manufacturers are hesitating, and why the WRC2 may be the key to revivalWhat a modern, coherent mission for the WRC should look likeCan the WRC go back to being the motorsport of the people? #WRC #Rally #WorldRallyChampionship #Motorsport #Rallying #Rally1 #WRC2025 #RallyFans #RallyCar #RallyLife #RallyStage #RallyDrivers #RallyHighlights #MotorsportAnalysis #MotorsportBusiness #MotorsportStrategy #VaucherAnalytics #StateOfMotorsport #KalleRovanpera #SebastienOgier #OliverSolberg #ToyotaGazooRacingContact the show: [email protected] to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships. To contact Return On Racing, please send an email to [email protected]

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