Listen "Part 1 - Racing, Politics and Power: Why Porsche’s WEC Threat Isn’t Really About Money"
Episode Synopsis
Relevant links for this episode:Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About MoneySign up for the Return On Racing newsletterCould Porsche really walk away from the WEC? Their recent win at COTA hasn’t silenced rumors of an exit, but is it really about money (as it always seems to be when a team leaves a series), or something deeper? In Part 1 of this two-part series, we dig into: Why Porsche’s public comments don’t match the on-track pictureMotorsport’s hidden layers: racing, the “sport behind the sport,” and politicsThe real role of racing as a marketing platform, not just a passion projectHow rivals like Ferrari and McLaren are finding creative ways to fund their programsPorsche says times are tough, but are they really preparing to leave, or just playing for leverage?Contact the show: [email protected] to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships. To contact Return On Racing, please send an email to [email protected]
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