Relevant links:The original article on the Vaucher Analytics websiteLink to an analysis of cost escalations in INDYCAR safety equipmentINDYCAR is facing severe cost escalations, with team budgets up by 20–40% in 2024 alone. In this episode, we unpack the sources of these increases and explain why simply cutting costs won’t be enough. Drawing on insights from various parts of the motorsports industry, we argue that the long-term solution ultimately lies not in reactionary cost-cutting but rather in growing INDYCAR's market value.If you’re a team owner, series exec, or sponsor trying to make sense of the financial pressure, this is the roadmap you’ve been looking for.Contact the show: [email protected] to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships. To contact Return On Racing, please send an email to [email protected]

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