Retention Masterclass

Por: John Koetsier, Peggy Anne Salz
Post-acquisition marketing is massively undervalued.

So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention.

We interview them and share their secrets with you.
26 episodios disponibles

Latest episodes of the podcast Retention Masterclass

Mostrando página 2 de 2

MasterClass' top marketing expert on Retention Masterclass: Thomas Hopkins, performance and lifecycle marketing manager at Masterclass 15/04/2020
Customer acquisition and retention in a COVID-19 world with Rebecca Nackson (iHeartMedia, Audible, IBM, Notable) 03/04/2020
Magnetic brands: attraction is the new acquisition 23/03/2020
Customer retention for on-demand services: learning from Uber and Wag 12/03/2020
Solving customer retention 8,000 apps at time 03/03/2020
Retention is the new acquisition (and ... hello world!) 25/02/2020
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