Magnetic brands: attraction is the new acquisition

Retention Masterclass
23/03/2020 27 min Temporada 1 Episodio 4

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Episode Synopsis

If your brand disappeared tomorrow … would anyone care?
Peggy Anne Salz and John Koetsier interview CleverTap's head of brand Charles Orlando. He's a 25-year veteran of marketing, branding, and telling stories, with stops at Cisco and Intuit as well as Humanity.
We talk about:
 - what does "magnetic" mean for a brand?
 - how does a brand become magnetic?
 - what does "brand" really mean? and where does it really exist?
 - companies that are doing it right
 - brands that are doing it wrong
... and MUCH more!

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