MasterClass' top marketing expert on Retention Masterclass: Thomas Hopkins, performance and lifecycle marketing manager at Masterclass

Retention Masterclass
15/04/2020 33 min Temporada 1 Episodio 6

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Episode Synopsis

You're not seeing double. It is very meta, but we have a top exec from THE MasterClass ... the one with teachers like Serena Williams, Martin Scorsese, Dr. Jane Goodall, Natalie Portman, and Gordon Ramsey ... on Retention Masterclass, the podcast. 
In this episode of Retention Masterclass, Thomas Hopkins, who leads performance and lifecycle marketing at MasterClass, speaking about:
 - subscriptions
 - offers
 - retention (of course!)
 - why they went full-meal deal on their subscription
 - the North Star metrics he lives by at Masterclass
 - what he's using this COVID-19 break for
 ... and much more!

More episodes of the podcast Retention Masterclass

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Why NPS is narcissistic. And ... how to achieve 95% accuracy in predicting churn 07/12/2020
Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again 19/11/2020
Building subscription businesses that monetize: Chatting with Google's former product manager for self-driving cars and iOS app 12/11/2020
Retention by design, with a Rovio art director: creativity, games, and keeping your users 06/11/2020
Mobile measurement in the age of privacy with Brian Krebs of MetricWorks 28/10/2020
From Batman to you: mobile app retention for UTILITY apps 22/10/2020
What can 120 million members and $1.7 billion in cash rewards teach us about retention? 08/10/2020
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