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Listen "Customer retention for on-demand services: learning from Uber and Wag"
Episode Synopsis
Jessy Hanley has led marketing and retention roles at Uber and Wag, and she's now leading similar efforts at a multi-billion-dollar global brand.
In this episode, Peggy Anne Salz and John Koetsier interview her to learn the secrets of retention in on-demand marketplaces, and she shares her insights on cohorts, peeling back the onion of what an app or service does, and much more.
TOPICS INCLUDE:
- segmentation via RFM: recency, frequency, and monetization
- the GREAT product lifecycle: greet, ramp, evolve, amplify, and treasure
- why you never just look at averages
- heart metrics and head metrics
- brand magnetism and it's impact on users & customers
- the happy path (for customers)
- and the unhappy path
... and much, much more!
In this episode, Peggy Anne Salz and John Koetsier interview her to learn the secrets of retention in on-demand marketplaces, and she shares her insights on cohorts, peeling back the onion of what an app or service does, and much more.
TOPICS INCLUDE:
- segmentation via RFM: recency, frequency, and monetization
- the GREAT product lifecycle: greet, ramp, evolve, amplify, and treasure
- why you never just look at averages
- heart metrics and head metrics
- brand magnetism and it's impact on users & customers
- the happy path (for customers)
- and the unhappy path
... and much, much more!
More episodes of the podcast Retention Masterclass
Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World
02/01/2021
Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again
19/11/2020
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