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Listen "Customer acquisition and retention in a COVID-19 world with Rebecca Nackson (iHeartMedia, Audible, IBM, Notable)"
Episode Synopsis
Do marketers have funnel vision? Do they have the right tools, tech, and tactics for customer retention? And the right teams working in harmony?
Rebecca Nackson, who led marketing for teams at iHeartMedia, Audible, IBM, and multiple startups, talks to Peggy Anne Salz and John Koetsier about marketing, retention, and acquisition ... and the changes taking place with Coronavirus sweeping the planet.
We discuss:
- customer journeys
- "messaging moments"
- 3T: teams, tech, tactics
- segmented by recency, frequency, and monetization
- marketing spend and focus in the COVID-19 or Coronavirus era
Rebecca Nackson, who led marketing for teams at iHeartMedia, Audible, IBM, and multiple startups, talks to Peggy Anne Salz and John Koetsier about marketing, retention, and acquisition ... and the changes taking place with Coronavirus sweeping the planet.
We discuss:
- customer journeys
- "messaging moments"
- 3T: teams, tech, tactics
- segmented by recency, frequency, and monetization
- marketing spend and focus in the COVID-19 or Coronavirus era
More episodes of the podcast Retention Masterclass
Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World
02/01/2021
Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again
19/11/2020
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