Everyone's chasing revenue in Q4. But the best brands? They're playing for retention.In episode #9 of The Retention Edge, we sit down with Andrew Maff, founder of BlueTuskr, to unpack why steep BFCM discounts often backfire and what to do instead if you care about actual profit and long-term brand health.From loyalty systems that don't implode margins, to smart subscription tactics and underrated post-purchase plays, Andrew shares what your Q4 strategy should look like in 2025.Here’s what we cover:- Why Q4 should be your acquisition engine for Q1, not a discount bloodbath- Tactics for converting gift givers into loyal customers- How to structure tiered promotions that preserve margin- The overlooked retention power of product inserts and direct mail- What makes loyalty programs work (and what makes them flop)- How to rethink CAC using lifetime value, not just AOV- Why your BFCM strategy should be built by September, not when pumpkin spice hits shelvesIf you run growth, retention, or CX for a DTC brand, this episode will give you the mindset and tactics to win Q4 without burning your brand down.Because the truth is, long-term brands don’t chase discounts, they engineer loyalty.📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/Connect with Eric: https://www.linkedin.com/in/eric-gopeesingh/Connect with Andrew: https://www.linkedin.com/in/andrewmaff/

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