The biggest mistake marketers make with Meta Ads? Starting wide and cold instead of narrow and ready.In episode #20 of The Retention Edge, Derek Videll, founder of Social Bamboo, reveals why profitable campaigns don’t require big budgets or viral ideas, just precision. With experience across 700+ ad accounts, Derek lays out how to win on Meta by targeting buyers who are already in the market, especially during high-intent seasons like Black Friday and Cyber Monday.We dig into:- The psychology behind why flat discounts outperform clever bundles- Why carousels often fail (unless you’re selling a closet full of t-shirts)- A post-holiday giveaway strategy that builds email lists, earns reviews, and funds product validation- When to ignore vanity metrics and when they can actually move the needle- The $25/day budget rule that often beats scaling too earlyIf you're responsible for paid performance, campaign testing, or retention strategy, this conversation will help you sharpen your ad decisions and stop guessing what might work. Because success on Meta doesn’t come from louder ads, it comes from smarter timing and sharper targeting.📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/Connect with Eric: https://www.linkedin.com/in/eric-gopeesingh/Connect with Derek: https://www.linkedin.com/in/dvidell/

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