Unlocking Growth: How Country Life Natural Foods scaled with Facebook, B2B, and a High-Retention App

25/09/2025 41 min Temporada 1 Episodio 11

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Episode Synopsis

You don’t need a dev team or a huge budget to build a retention engine that works across DTC, wholesale, and mobile.In episode #11 of The Retention Edge, Isaac from Country Life Natural Foods shares how his team drove 17% YoY growth by simplifying what actually drives results across DTC, wholesale, and mobile.From rebuilding a banned Facebook Ads account to launching a mobile app customers had been asking for, Isaac breaks down the steps that made the biggest impact. To build the app, his team worked with MobiLoud to quickly turn their Shopify site into a fully functional mobile experience without needing to hire devs or change their backend. That app now supports key parts of their retention engine, from higher repeat purchase rates to their growing Country Life Plus membership.We dive into:- How their GoHighLevel and Shopify setup brings in consistent wholesale leads- What made MobiLoud the fastest path to launch an app without rebuilding their site- What made push notifications outperform email in engagement and timing- How their Country Life Plus program drives $40K+ in recurring revenue- The lean app launch that stayed within their existing stack and team- Isaac’s approach to testing simply and building for long-term behaviorIf you're scaling a DTC brand and want grounded ideas on how to strengthen retention without adding complexity, this episode is worth a listen.📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/Connect with Eric: https://www.linkedin.com/in/eric-gopeesingh/Connect with Isaac: https://www.linkedin.com/in/isaac-lewin/

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