If retention is an art, Yon-Ka Paris has it down to a science.In this episode of The Retention Edge, we’re joined by Raphael Faccarello, Global E-commerce Director at Yon-Ka Paris, who shares how the heritage French skincare brand built a 50% repeat purchase rate without relying on discounts or race-to-the-bottom tactics.From loyalty tiers and app-based rewards to full-size gifts during Black Friday, Raphaël explains how Yon-Ka turned retention into its most effective growth strategy. He breaks down how they rebuilt their email program, introduced mobile push and SMS, and used targeted incentives to bring 20% of customers into the app.Their mobile app, developed with MobiLoud, has played a key role in boosting conversions and creating a direct communication channel that complements email and SMS.Inside the episode:- How Yon-Ka structured loyalty tiers to increase repeat orders- Why app users convert better and stay engaged longer- How sending fewer emails led to four times more revenue- Why gifting full-size products is more effective than discounting- How Klaviyo and SMS are used to build loyalty from the first order- How Yon-Ka balances push notifications with a non-intrusive experienceIf you're leading ecommerce or retention at a premium brand, or trying to protect margins in a high-CAC market, this episode offers a retention playbook grounded in real numbers and tested strategy.📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/Connect with Eric: https://www.linkedin.com/in/eric-gopeesingh/Connect with Raphael: https://www.linkedin.com/in/raphaël-faccarello/

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