The key to scoping the competition – DO NOT get obsessed with what they are doing. You are marketing YOUR BUSINESS or YOUR CLIENTS BUSINESS, not the competitors. What you want to achieve from scoping: Their prioritiesThe things they are doing wellThe things they’re not doing wellThe things they haven’t thought of yetThe planGo into your competitor research with the following method. Their structureTheir KeywordsTheir CTAs / Boosts / PopupsTheir AdsTheir Social MediaHow to do it… Tools:SEMRush or Ahrefs (or SERanking, but it won’t do the ads!)Process:Browse their site - maybe even draw their sitemapNote any messages or popupsLook at the Ads – its where they’re spending moneyDo some secret shopping – make an enquiry, get a quote… Do you own independent keyword research (you could do this first or at the end)Identify the holes – what’s the new angle? Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

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