Agency owner and digital entrepreneur, Adam Lacey, is on the brink of launching a new SAAS product designed to make split testing (or A/B Testing) an easy and effective process for agencies, freelancers and even businesses themselves. In this episode, Adam discusses the launch of SplitHero and their founding member offer that he is releasing, along with part of his journey and also the importance of split testing within the marketing process.  Main talking points include:Why launch a SAAS productThe importance of A/B / Split TestingWhat SplitHero does and why it is so easyHow split testing helps marketers demonstrate valueWho SplitHero is for and how it can benefit themFounding member pricing and offer  Connect With Adam:Social: @SplitHeroWebsite: splithero.com Hosted on Acast. See acast.com/privacy for more information.

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