We see them every day, they influence us, change us, evoke emotions and say something about us. They help us build businesses, and give us a flagship to be proud of. They unite and divide. But why and how exactly do logos work? To dive into this topic, I spoke to the Logo Gook himself, Ian Paget.  Main talking points include:Goals for a logo:It needs to accurately represent who you are (the aesthetic)It needs to differentiate against the competitionIt needs to resonate with the target audience The logo design process: Creative of GoalsResearch and DiscoveryIdea generation and DesignPresentation of DesignCreation of Logo files Other talking points; What a logo needs to reflectHow to critique a logo Connect With Ian:Social: @Logo_GeekWebsite: logogeek.ukPodcast: The Logo Geek Podcast Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

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