If you’ve ever found yourself cozied up with your laptop, ChatGPT, and a mug of hot cocoa trying to “figure it out” yourself when it comes to breaking into retail — this episode is your reality check.In today’s episode, Kristin is breaking down the five critical areas DTC brands should never DIY if they want to protect their margins, avoid costly mistakes, and actually stay profitable once they hit retail shelves. From legal contracts to compliance to supply chain logistics, these are the things Google just can’t help you with.Tune in as Kristin shares insider stories from her days managing billions in retail buys  plus why hiring the right experts isn’t an expense, it’s insurance for your retail success.In this episode, you’ll learn:Why legal contracts are not a DIY project (and what happens if you try)How hazmat and compliance mistakes can tank your retail opportunityWhat most founders miss when calculating their true product costsThe major difference between DTC marketing and retail marketingWhy your supply chain setup can make or break your retail relationshipsBecause landing on shelves is one thing — staying there profitably is another.👉 Grab Kristin’s free mini course, Get Retail Ready, to learn how to prep your brand for retail the right way.Resources & Links 🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life. 📲 Hang out with Kristin on Instagram → @kristinaengen

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