So you’ve built a successful DTC brand and now retail feels like the next logical step but every buyer pitch feels like a dead end. In this episode of Retail & Shiz, Kristin Engin (former Fortune 50 retail buyer turned DTC scaling strategist) breaks down what it really takes to move from direct-to-consumer to store shelves without the sugarcoated advice.Kristin shares:Who this show is really for (and who it’s not)Why your founder story alone won’t land you a purchase orderThe buyer’s love language (hint: it’s not Instagram aesthetics)Why retail is “war without the blood” and grit matters more than glamorThe common mistakes founders make in buyer meetings and how to avoid themIf you’re ready to trade the “hope as a strategy” approach for data-driven decisions, this episode will help you speak the buyer’s language, come prepared with the right metrics, and finally crack the retail code.Resources & Links 🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life. 📲 Hang out with Kristin on Instagram → @kristinaengen

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