Think your brand identity is bulletproof? Think again.In this episode of Retail & Shiz, I share a behind-the-scenes look at what really happens when your DTC brand hits retail shelves and why your stunning branding might not survive the buyer review process. From last-minute endcap changes to compliance curveballs, I break down the five branding realities every founder needs to understand before launching in retail.You’ll learn:Why flexibility is your biggest competitive advantage in retailHow to reframe your brand story so it actually drives salesWhat happens when buyer feedback clashes with your creative visionHow to prepare for last-minute changes without losing your sanityWhy performance beats perfection every timeWhether you’re preparing for your first retail pitch or knee-deep in buyer revisions, this episode will give you the real-world perspective you won’t find in your typical brand course.Resources & Links 🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life. 📲 Hang out with Kristin on Instagram → @kristinaengen

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