Welcome to the very first episode of Retail & Shiz—the no-BS podcast that reveals what really happens when DTC brands step into the retail arena. I’m your host, Kristin Engen, a former Fortune 50 retail buyer who spent 15+ years managing a $4B portfolio at Costco and Amazon. I’ve said yes (and no) to hundreds of brands across every category, and now I’m pulling back the curtain so you don’t get crushed by the retail game.In this episode, I’m sharing the story behind this show - why I launched it, the myths I’m here to bust, and the hard truths every DTC founder needs to hear before scaling into retail. You’ll learn why brand stories alone don’t get buyers excited, what buyers actually care about, and the mindset shift required to move from DTC success to retail domination.If you’re tired of fluffy “six-step retail success” advice and want proven strategies from someone who has been on the other side of the table, this podcast is for you.What you’ll hear in this episode:Why most retail advice online is misleading (and sometimes dangerous)The real difference between selling DTC vs. selling into retailWhat retail buyers are truly looking for (hint: it’s not your founder story)How to start thinking like a strategic retail partner, not just a brand ownerMy mission to level the playing field for DTC founders ready to scale👉 Subscribe now and join me every week for insider strategies, tough love truths, and the playbook you actually need to win at retail.Resources & Links 🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life. 📲 Hang out with Kristin on Instagram → @kristinaengen

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