Everyone loves to whisper sweet nothings about “building your brand,” but let’s cut the crap.Retail buyers? They don’t give two hoots about your carefully curated brand vibe or how your logo makes people feel. They want to know if your product’s going to sell. Full stop.Because retail buyers aren’t betting on your mood board. They’re betting on your numbers.In this episode, I’m spilling the kind of truth that gets me uninvited from brunch with brand coaches:→ Why “community” & “culture” sound good on paper but don’t move product off shelves→ What cash really means in retail (and no, it’s not just about having it—it’s about proving you deserve it)→ The backroom conversations buyers are having while you’re obsessing over your font pairings→ How to walk into a retail pitch like you’ve already made them money→ The heartbreaking reality of what happens when your dream product doesn’t sell—and who pays the price (spoiler: it’s you)Listen, I’m not here to rain on your rebrand parade—I’m here to make sure you get paid. So if you’re ready to stop building castles in Canva and start building cash flow that gets you stocked, sold, & scaling?Then let’s talk about what buyers actually want because it’s not your Pinterest board.Resources & Links 🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life. 📲 Hang out with Kristin on Instagram → @kristinaengen

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