Episode 1: Brand & Advertising - Why you shouldn't go dark during Covid 19

RED Talks
18/05/2020 15 min Episodio 1
Episode 1: Brand & Advertising - Why you shouldn't go dark during Covid 19

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Episode Synopsis

A discussion with RED C, CEO, Richard Colwell, about what we know about consumer reaction to adverting during Covid 19.  Should brands stop spending, or is now the right time to be advertising if at all possible?  What type of advertising is appropriate, and how are consumers reacting to it.

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