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Episode Synopsis
This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.
More episodes of the podcast Real Story on Martech
Agents and the Future of Your MarTech Stack
18/12/2025
What We’re Grateful for in Martech
06/11/2025
Is Your Vendor a Zombie?
09/10/2025
Career Killers & Kudos for MarTech Leaders
11/09/2025
A Roadmap for Your DAM Journey
07/08/2025
Why IT Industry Analysts Suck
13/06/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.