Choosing the right MarTech platform is one of the most critical — and most commonly botched — decisions enterprise teams face. Real Story Group’s Jarrod Gingras and Tony Byrne break down the “good” practices that lead to successful outcomes, the “bad” habits that derail teams, and the truly “ugly” missteps that can doom a project before implementation even begins. From building a solid business case and conducting test-based evaluations to avoiding bloated spreadsheets and vendor manipulation, this episode is packed with real-world examples, practical tips, and expert insights. In this episode:Introduction to MarTech Platform SelectionThe Good: Successful Technology SelectionsThe Bad: Common Pitfalls in SelectionThe Ugly: Worst Case ScenariosConclusion and Next StepsFor additional information, visit realstorygroup.com

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