Is headless architecture enough in today’s complex, AI-fueled marketing landscape? Hosts Jarrod Gingras and Tony Byrne introduce the provocative concept of “legless” architecture—a strategic shift that goes beyond decoupling content from channels to redefining the foundation of your entire Martech stack. They break down how enterprises are moving from bloated, channel-specific tools to leaner, more scalable engagement layers powered by three core pillars: omnichannel content, data, and decisioning. In this episode, learn what it takes to build a future-ready stack. In this episode:The Shift from Headless to Legless in MarTechUnderstanding the Legless ArchitectureBuilding the Foundation: Content, Data, and DecisionsThe Future of MarTech: Embracing AI and Omnichannel StrategiesFor additional information, visit realstorygroup.com

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