Jarrod Gingras and Tony Byrne break down the four phases of Digital Asset Management (DAM)—from chaotic file storage to AI-powered predictive content platforms. Whether you're just getting your DAM off the ground or exploring advanced omnichannel content strategies, this episode offers a practical framework to help you understand where you are in your DAM journey—and where you need to go next. In this episode:Introduction to Digital Asset Management (DAM)Understanding the DAM System and Its EvolutionThe Four Phases of DAM: A Maturity ModelPhase 1.0: The Standalone Library Phase 2.0: DAM as a Connected MarTech ServicePhase 3.0: The Rise of Omnichannel Content PlatformsPhase 4.0: Predictive Content Platforms and Future Trends

Ver todos los episodios