Jarrod and Tony share real-world lessons from enterprise Martech leaders—covering what’s working (and what’s not) across key areas like customer data, personalization, content supply chains, stack modernization, AI, and organizational models. Based on years of conversations inside their vendor-free Martech Leadership Council, this is a grounded look at how top enterprises are tackling today’s Martech challenges.In this episode:Understanding Martech Leaders and Their ChallengesThe Importance of Customer DataPersonalization: The Evergreen ChallengeContent Supply Chains and Their EvolutionAgency Engagement and In-House CapabilitiesThe Future of Omnichannel Content ManagementAI's Role in Content StrategyMartech Stack ModernizationOrganizational Models in MartechKey Lessons and Future Directions

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