Ad Models With Impact

09/09/2014 46 min
Ad Models With Impact

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Episode Synopsis

Ad supported online audio offers a broad range of options – in-stream audio messaging, voice activated ads, geo-fenced and zip code targeted campaigns, branded playlists and sponsored downloads. How can streaming audio services create consensus and make it easy for advertisers to invest with confidence?


Moderator: Robin Flynn, Senior Analyst (SNL Kagan)
Panelists: Brian Benedik, VP – North America Advertising (Spotify); Joanna Bloor, VP Sales Operations (Pandora); Joy Baer, President (STRATA); Mike Dougherty, CEO & Co-Founder (Jelli)


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