Customer Experience #11: Core Competence – Product Knowledge

03/04/2008 14 min

Listen "Customer Experience #11: Core Competence – Product Knowledge"

Episode Synopsis

In today’s podcast, Michael Byrne looks at the first of the seven defined core competencies for sales people: Product Knowledge. “The key to producing a great customer experience is taking product knowledge, knowing who you’re going to have a chat with and finding out what that person is interested in.” The challenge for a sales [...]

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