Sometimes the best innovation is making a boring product...better" - Greg Hegger co-founder of Fox FoldEveryone’s chasing flashy ideas and AI headlines. But Fox Fold found a hidden inefficiency in hotel operations—and turned it into a scalable, purpose-aligned product that hotels across the country are adopting.In this episode of Purpose Room, co-founder Greg Hegger breaks down how they turned waste into value and built a business buyers actually want:✔ Hotels were discarding nearly 50% of their tissue inventory✔ Fox Fold’s design solved the problem—without increasing cost✔ Their messaging didn’t lead with purpose. It led with outcomes.We get into pricing, product simplicity, buyer psychology, and why boring products often win when they’re built to scale.Whether you're working in sustainability, hospitality, or just trying to make your offering more viable—this episode delivers lessons you can actually use.

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